search engine optimization (SEO)

Research shows that approximately 90% of all online experiences start with a search engine. Search engine optimization seeks to improve your site’s organic rankings in order to attract that large percentage of potential customers and clients. SEO matters because without it you’re unlikely to reach those leads.

Our customized process includes the following Keyword Research, On-site Optimizations, Inbound Link Earning, and Targeted Content

content Marketing

Content marketing is a digital marketing strategy that involves creating content (articles, infographics, videos, etc.) that your targeted audience will find interesting or useful. Regularly posting relevant, up-to-date content on your website and social media channels keeps your business at the forefront. Search engine optimized (SEO) content is more likely to appear at the top of search engine results pages (SERP)

Content marketing can do the following for your business:

• Improve brand reputation

• Establish subject matter expertise

• Generate new leads

• Engage with customers

• Improve search engine rankings

• Increase website and social media traffic

TECHNOLOGY TRANSFORMATION

The digital landscape continues to evolve – so should your business. Whether leveling up legacy systems or exploring digital capabilities to support new revenue streams, or even rethinking your business from the ground up, the most successful transformations rely on a commitment to transparency, alignment, and speed. Tech Fundi’s process begins with a comprehensive inventory of your digital capabilities, simplifying the roadmapping process by identifying requisite stepping stones, near-term  targets, and longer term investment opportunities — all designed to help your company develop a digital edge.

social media marketing

In the modern world, more and more people are plugged into the internet. In fact, as of 2020, 3.8 billion people internationally are using at least one form of social media, and the average person has seven social accounts. As a business owner, you want to make sure your information is where people are going to see it. Beyond that, social media allows your customers to engage with your brand in a personal, memorable way. Tech Fundi can help you build your brand and connect with your target audience via social networks like Facebook, Instagram, Twitter, and LinkedIn

Web analytics

Properly tracked data is the key to a successful digital marketing campaign. It’s one thing to look at traffic to a website, and something different entirely to understand that traffic. We help you answer questions such as:

• Why is my traffic not converting?

• Which keywords are making me money?

• What is my target demographic?

Not only do we answer these questions, we incorporate them into a comprehensive digital marketing campaign that utilizes every possible tool—SEO, pay-per-click, content marketing, social media—all of which can be tracked with your analytics.

DIGITAL MARKETING STRATEGY

The recent effects of Covid-19 have accelerated the digital and online markeing and technology space almost exponentially. If your clients or potential clients don’t have a seamless online experience with your business, you are loosing revenue. Our goal is to help your business develop a digital marketing strategy that will increase revenue, improve your online image and reputation as well as provide data that drives key marketing decisions.

MANAGED IT SERVICE

Our all-inclusive flat-fee enterprise-level IT support services deliver best-in-class technology response and resolution time to your entire organization. Experience minimized downtime, improved productivity and peace of mind knowing that your environment is being proactively monitored 24/7 to ensure we take action before a problem interrupts your business continuity. Best of all, you’ll be able to confidently budget for your IT support costs every month and eliminate uncontrollable variances.

paid advertising services

Organic digital strategies should be complimented with paid marketing strategies. Pay-per-click (PPC) advertising campaigns help bring sales and leads that would otherwise be lost. Paid advertising works to boost visits to your website. People are 52% more likely to click on a paid ads when they do a Google search. Since 74.5% of all internet searches are made through Google, making sure your business is at the top of search engine result pages (SERP) is key. PPC Ads Can: Target your audience; Develop brand awareness and recognition; Generate results quickly; Give you a competitive advantage; Covert buyers; Connect you with local customers; Provide measurable results

email/mobile marketing

E-mail marketing is still one of the most efficient and effective tools in a digital marketing arsenal. Not only does email marketing offer a cost efficient way to target and personalize marketing efforts, but the ROI on those efforts can be easily measured, analyzed, and adjusted.

At Tech Fundi, we can either work with your existing email list, or help you to build a new, unique list through lead generation. A successful email campaign is only as good as its list! Through list segmentation, we can help you personalize your
emails to make sure your content is only being seen by those most likely to convert.

TECHNOLOGY AS A SERVICE

Every company needs a little something different out of technology — but there’s no reason to reinvent the wheel. Let us help your company find the hardware and software solutions that are industry-tested and best suited for your needs. We’ll conduct a needs analysis to understand what your company wants out of technology; We’ll perform a network review to determine where your infrastructure stands; We’ll prepare an implementation plan to reduce hurdles and downtime; And provide tailored solutions to fit your specific organizational needs